How to work with the Australian Chinese domestic market

The unseen international trade at home – how to work with the Australian Chinese domestic market.

Over the past decade, there has been an increased influx of migrants from the ethnic Chinese background, the so-called ‘third wave of Australian Chinese migration’. They represent a trend of growing population of affluent consumers, whose unmet demands could be tapped into by Australian businesses serving all areas. In this workshop, our presenter Jonathan Li will share with you part of his findings in working with some of these businesses, explain the existing and changing cultural differences, and how Australian businesses could tap into this lucrative market.