This two hour workshop will introduce you to SEO and how to improve your Website traffic and conversion rates.
Search Engine Optimisation (SEO) affects the visibility of a website or a web page and ultimately affects how many people visit your website via a search engine result.
You probably receive hundreds of emails a month offering SEO services from countries far and wide. Join Sue Ellson for this practical, example-based session where Sue outlines key SEO issues including, what SEO does and how it differs from Search Engine Marketing (SEM), essential SEO strategies, including black hat and white hat techniques, what you should pay for and what you can outsource. You will also learn basic SEO techniques you can implement yourself which will be especially useful if you have a WordPress website.
Light refreshments will be provided. You will also receive a set of course notes to take home with you.
* This On Demand Workshop is FREE to businesses local to Boroondara only.